How Does Gender Equality Effect Millennial Diamond Rings?

  1. Yadav’s customers are almost perfectly split between men/women.
  2. Millennials often choose diamond engagement rings together.
  3. Same-sex couples enjoy numerous choices for engagement and wedding rings.

Yadav’s Customers are Almost Perfectly Split Between Men/Women

We at Yadav are always struck by the gender of our customers.

Slightly more women than men browse our site (49.6%men and 50.4% women), but the numbers shift when you look at who buys, with men slightly edging out women purchasers (53.6% men, 46.4% women). Our customers are equally men and women.

Millennials Often Chose Diamond Engagement Rings Together

Most Millennials want to be involved in choosing a ring. Some of this may be maturity. It is well known that Millennials are getting married later than previous generations.

With maturity comes creativity and self-awareness. Engagement can often be a jointly planned event, filled with smaller mutual surprises. Some couples decide to share the cost of the engagement ring. Some find ways to gift both partners with a symbol of commitment. In all of these ways, Millennials have embraced gender-equality in their engagement celebrations. This includes how they buy their engagement rings.

Same-Sex Couples Enjoy Numerous Choices for Engagement and Wedding Rings

Same-sex couples have a lot of options for choosing engagement and wedding diamonds. Men often want diamonds set in matching wedding bands. Women sometimes choose to share the two pieces of a ring set or create matching diamond rings. There are numerous ways to symbolize both the union and the uniqueness of each partner through jewelry choices.


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